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Only
a few years ago, the "ad supported"
business model would evoke skepticism and cynicism
from investors, pundits and ...
Now, online advertising has emerged as the predominant
business model of web businesses. Sponsored links,
Google Adsense, Adwords, Rich media - Online advertising
is a $12 Billion business and we've barely scratch
the surface. Video advertising and Mobile advertising
represent another discontinuous leap in revenue
potential. Online ads allow for more efficient
targeting and measurement - which means more effective
advertising: Happier advertisers and happier customers,
and more money supporting better web products.
So - what
lies ahead for customers, businesses and investors
in online advertising? What's on the horizon and
where are the pitfalls and opportunities?
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Schedule
| 5:00PM-6:00PM |
Poster Sessions/ Buffet Dinner/ Networking |
| 6:00PM-7:00PM |
Startup Company Presentations / Q & A |
| 7:00PM-7:30PM |
Poster Session/ Break |
| 7:30PM-8:30PM |
Panel
Discussion |
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Title:
The Future of Online Advertising |
| 8:30PM-9:00PM |
Poster Session/ Networking |
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Moderator: |
Emanuel Rosen
Author, "The
Anatomy of Buzz..." |
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Emanuel
Rosen is the author of “The Anatomy of Buzz:
How to create word of mouth marketing.”
Prior to writing this book, Rosen was VP Marketing
at Niles Software in Berkeley, California where
he was responsible for launching and marketing
the company's flagship product, EndNote. He started
his career in Israel as a copywriter at Ariely
Advertising and Kesher-Barel, two of Israel’s
leading advertising agencies. For his work in
advertising, he won the Bronze Lion from the Cannes
International Advertising Festival, as well as
several national awards including two gold medals.
He holds a BA from the Open University of Israel
and an MBA from the University of San Francisco.
His book, The Anatomy of Buzz hit The Wall Street
Journal’s business best-seller list and
is now available in twelve languages. Rosen has
presented his work in numerous forums around the
world and is currently working on a new edition
of his book. |
| Panelist: |
Jennifer Reynolds
Director, Worldwide
Advertising/Campaign Expression,
Adobe |
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As
director of worldwide advertising and campaign
expression, Jennifer Reynolds is responsible for
Adobe’s global advertising campaigns and
their creative expression across all geographies
and lines of business. Since joining Adobe in
2003, Reynolds has helped shape and evolve Adobe’s
marketing strategies and image through building
high-impact campaigns using the latest communication
vehicles. Major campaigns under Reynolds have
included the launches of flagship creative, business
and enterprise products, all of which integrated
new media such as blogs, interactive media and
search with traditional print and e-mail. Prior
to joining Adobe, Reynolds had more than 20 years
of advertising and marketing experience, launching
major brands and products in enterprise and consumer
markets. Most recently, Reynolds served as director
of worldwide advertising at Cisco Systems where
she led branding and advertising initiatives for
all the company’s products and services.
Prior to Cisco, she served as the director of
marketing and communications for Nokia and she
has also held various positions during her eight-year
tenure at Hewlett-Packard. |
Panelist: |
Brian
Axe
Director
of Product Management, AdSense, Google
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Brian
Axe, director of product management leads the
AdSense for
content business at Google. Brian joined Google
in late 2002 and
during his first few months, launched the AdSense
business, an idea an engineer created with his
20% time to use search technology to place targeted
ads on webpages. As evidenced by the ubiquity
of "Ads by Google" on the web, AdSense
reaches more users with relevant and useful ads
than any other ad network world-wide. These ads,
not only on web pages, but also in applications
like Gmail support innovation and content creation
within Google and across the web. Prior to joining
Google, Brian founded Zaplet (now MetricStream),
a Kleiner Perkins, Vinod Khosla start-up bringing
email based applications to market. Brian led
product management for GolfWeb (now the golf section
of Sportsline), and previously held product positions
at HP, and IBM. Brian holds a B.S. from UCLA and
a M.S. from Stanford. |
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Panelist: |
Jed Nahum
Business
Integration Director, AdECN, Microsoft |
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Mr.
Nahum is Business Integration Director for AdECN.
As the team leader responsible for business strategies
for the AdECN exchange, Mr. Nahum oversees revenue
and cost analysis and setting performance benchmarks
for AdECN. Prior to the acquisition of AdECN by
Microsoft in July 2007, Mr. Nahum was Director
of Product Management for AdCenter, leading a
team of product managers on search, contextual
and other platform improvements of Microsoft's
Online Ad Platform. Previously, Mr. Nahum served
as Director of Search Engine Marketing at Smartbargains,
Inc., where his duties included managing revenue
performance, budget development, cost analysis
and process control across all Pay Per Click Search
Engines. Before that, he spent several years in
product management and finance at Amazon.com.
Mr. Nahum holds an MBA from the Wharton School
of the University of Pennsylvania. |
Panelist: |
Amir Ashkenazi
Chief
Executive Officer and Co-Founder, adap.tv. |
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Amir
drives the overall strategy and manages operations
for adap.tv. Most recently, Amir was Founder and
Chief Technology Officer of Shopping.com (formerly
DealTime.com), a leading online shopping service
that helps consumers make informed purchasing
decisions by comparing products, prices, and stores
Web-wide. Amir launched and successfully led Shopping.com's
technology and research efforts. Shopping.com
completed an initial public offering in October
2004; the company was later acquired by eBay (NASDAQ:
EBAY) in August 2005. Previously, Amir was Director
of Research for CommTouch Software. He studied
Computer Science and Economics at Tel Aviv University. |
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