Outline:

1. Historical overview (from WWII)

2. What is it? – System look: different models and classes of RFID

3. What can be done with RFID? (system perspective)

4. What are the opportunities / which applications use or will use RFID?

5. Market challenges, detractors and issues

6. Main players (large and small)

7. Emerging technologies

8. “The Future”

9. Adesto and what it can offer to the RFID ecosystem

Ishai Naveh is a co-founder and the V.P of Marketing and Business Development for Adesto Technologies a venture backed start up commercializing a novel low power, high performance memory technology. In his role he is responsible for forging cooperations with partners as well as positioning the company in growing, lucrative markets. Previously Mr. Naveh has been the VP of Tower Semiconductor USA for marketing of Non-Volatile Memory and Mixed-Signal technologies. Before arriving at the USA he was Senior Director for foundry technologies at Tower. Before Tower, he held several positions in National Semiconductor Corp in the USA and Israel. Mr. Naveh holds a B.Sc. from the Hebrew University and MBA from Heriott-Watt University. He has published several papers and issues over 10 patents.