Internet Plumbing Mechanics and use by advertisers/Marketeers |
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DATE : | November 19th, 2009 | ABSTRACT: | The web is about free services, but who pays for “free” services? The most common way to monetize Internet use is by advertising and marketing. What is the underlying plumbing infrastructure that enables the new internet advertising? What revolution in the advertising world enables tracking, segmenting audiences, measurement and reporting? Privacy? These topics and and an overview on search Vs banners, Google Vs facebook, YouTube Vs Hulu will be discussed as part of Q&A about related subjects. | |||||
VENUE : | Nixon Peabody (Page Mill Rd) | |||||||
PROGRAM : |
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SPEAKER BIOGRAPHIES | ||||||||
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