The third Dimension:
3D Video in the 21st Century

The success of the films like Avatar have ushered in the era of 3D video. 2010 projections showed 3D television technology as posed to become a mainstream feature and a major source of consumer spending. However, 2010 proved to be less lucrative for TV manufacturers than was hoped, due to main reasons like the economic slump and a lack of 3D content. The technology is likely to fare better in 2011, fueled by increasing content, reduction in prices and additional convenient features for home-viewing, such as more comfortable glasses. Come to hear about the opportunities and pitfalls of this exciting technology and its effect on the entertainment industry.

Tom Adams Principal US Analyst, Screen Digest

Tom Adams is Principal Analyst & Director, US Media at IHS Screen Digest, a division of IHS, the leading information company with comprehensive content, insight and expertise in key areas shaping today's global business landscape. Tom oversees the company's research on US media markets, which is made available through online subscription databases such as US Video Intelligence, US Television Intelligence and US Cable Network Intelligence. He began his career in media research in 1987 as an analyst and later senior analyst at Paul Kagan Associates in Carmel, CA. In 1993 he founded Adams Media Research to research and analyze the impact of emerging digital technologies such as DBS, DVD and the Internet on the media industry. In 2007 he sold AMR to its long-time international research partner Screen Digest Ltd., which in turn agreed to be acquired by iSuppli Corp. in June, 2010. iSuppli was acquired by IHS in November, 2010. Tom graduated from Stevenson College at the University of California, Santa Cruz with bachelor degrees in Philosophy and Classical Studies.

Ram Ofir, Senior Vice President and General Manager, Zoran Corporation’s Home Entertainment Division

Ram Ofir joined Zoran in 1991. He has served in various engineering, marketing and management positions, including as Vice President Engineering and General Manager of Zoran Microelectronics Ltd site in Haifa, Israel. Prior to that, he served as Director of Marketing for Zoran’s DVD, DTV and Audio product lines, where he made major contributions to the design, development and success of the Vaddis, SupraTV, SupraHD and other product lines. Prior to joining Zoran, he held positons at National Semiconductor. Mr. Ofir holds a B.S. in Electrical Engineering from Technion, the Israel Institute of Technology.